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About:
Use this guide to find resources and research methods for fashion marketing.
Associations:
Fashion Industry/Fashion Marketing
- American Apparel Producers Network (AAPN) AAPN began in 1981 as an association of U.S. apparel factories, spread to the Americas in 2001, and now has membership worldwide from all sectors of the apparel supply chain, “from dirt to shirt.” Everything on the AAPN website is freely available to nonmembers, with best bets being the AAPN member directory for sourcing, the AAPN blog, and the events calendar.
- American Footwear & Footwear Association The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers, which compete in the global market.
- Business of Fashion From the website: "the Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.” Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business."
- Fashion Group International The Fashion Group International is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.
- International Textile and Apparel Association (ITAA) The most scholarly of the professional organizations on this list, ITAA serves as an accrediting agency for colleges and universities with textile and apparel programs through its TAPAC programs. Free content from the ITAA site includes the ITAA newsletter, selected monographs, and conference proceedings from the ITAA Annual conference. The conference covers a wide range of business and culture aspects of the fashion and textiles world.
- National Retail FederationThe National Retail Federation is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level marketing companies.
- SEAMS: The Association and Voice of the Sewn Products Industry he SEAMS organization has been around for more than 50 years and represents American fashion brands, retailers, manufacturers, and textile producers. The most important resource on this site is the SEAMs Power Search of suppliers and manufacturers in the United States
- United States Fashion Industry Association (USFIA) The United States Fashion Industry Association (USFIA) represents the fashion industry: textile and apparel brands, retailers, importers, and wholesalers based in the United States and doing business globally.
Marketing
- American Marketing Association With a global network of over 30,000 members, the American Marketing Association (AMA) serves as one of the largest marketing associations in the world. The AMA is the leading professional association for marketers and academics involved in the practice, teaching, and study of marketing worldwide. Members of the AMA count on the association to be their most credible marketing resource, helping them to establish valuable professional connections and stay relevant in the industry with knowledge, training, and tools to enhance lifelong learning
- Sales & Marketing Professional Association SMEI is the only global sales and marketing professional association. Members enjoy online forums, educational webinars and peer connections for knowledge sharing. SMEI's professional certification programs create a world wide standard of credibility for individuals seeking recognition for their professional competencies. SMEI is a New York registered non-profit organization. (Sales & Marketing Executives International, Inc.)
- Society for Marketing Professional Services - Wisconsin The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.