Copyright and Open Educational Resources Librarian
Marketing Research
This guide provides links to some of our marketing resources, including how to find information on:
Find books at Madison College
Recommended search terms:
- Branding
- Direct marketing
- Business planning
Find Articles
You can find articles in one of our library databases. A database is an organized collection of information, data, or citations stored in electronic format. You can use the databases below to search for business resources (newspaper, journal, magazine articles).
These databases are available 24/7 for Madison College students, staff and faculty with an Internet connection.
Databases that may be particularly helpful for marketing research include:
Looking for a marketing related article?
Try, Biznar, a "deep Web" business search engine using your search terms... Find anything interesting?
- Business Source Complete (EBSCO) This link opens in a new window Subject Areas: Business, Finance, Economics, Marketing. Scholarly business database covering all disciplines of business, including marketing, management, MIS, POM, accounting, finance, economics, financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.