Marketing: Home

A guide to market research, consumer research, and articles covering the full scope of marketing.

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Welcome to the Accounting Guide!

Find relevant information for Accounting students. If you would like additional support, please contact the library!

Marketing Research

This guide provides links to some of our marketing resources, including how to find information on:

Find books at Madison College

Recommended search terms:

  • Branding
  • Direct marketing
  • Business planning

Find Articles

You can find articles in one of our library databases. A database is an organized collection of information, data, or citations stored in electronic format. You can use the databases below to search for business resources (newspaper, journal, magazine articles).

These databases are available 24/7 for Madison College students, staff and faculty with an Internet connection. 

Databases that may be particularly helpful for marketing research include:

Looking for a marketing related article? 

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Try, Biznar, a "deep Web" business search engine using your search terms... Find anything interesting?