The Entrepreneur's Guide to Market Research by Anne M. Wenzel
ISBN: 9780313396069
Publication Date: 2012-01-01
Household Spending: Who Spends How Much on What by New Strategist Publications (Editor)The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics so you can determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending. You get the answers by the demographics that count--age, income, household type, high income households, region of residence, race and Hispanic origin, and education.