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Selling Yoga by Andrea R. JainPremodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Call Number: 181.45 J25 (Truax)
Publication Date: 2014-12-08
Beyond Training by Ben GreenfieldIronically, many people who appear to be fit and healthy on the outside struggle with health and lifestyle issues like insomnia, gas, bloating, low libido, aging too fast, injuries, performance plateaus, brain fog, and a basic lack of time for career, family, and friends. So this book supplies a step-by-step, done-for-you guide to eliminating all these issues, helping you get the most out of life while still achieving amazing feats of physical performance.
Call Number: 613.7 G812 (Truax and Downtown)
Publication Date: 2014-04-15
The Men's Fitness Exercise Bible by Sean Hyson; Men's Fitness Magazine StaffBuild muscle, burn fat, and sculpt the body you want--wherever, whenever you want--with the world's most respected fitness experts as your personal trainers. nbsp; THERE ARE NO MORE EXCUSES nbsp; With The Men's Fitness Exercise Bible, you will always have time to get in great shape--even if you only have no time at all. You will always have the equipment you need--even if you have no equipment at all. You will never grow bored or stop seeing progress--and your workout will never become routine. nbsp; Whether you have access to an upscale gym or just a dumbbell in your garage, whether you're an elite athlete or a complete beginner, there's a workout in this book--101 of them, in fact--that will get you bigger, stronger, and leaner. Discover how to accomplish in 8 minutes what most people do in 80--because top exercise pros give you only the most effective and efficient workouts in the world. The Men's Fitness Exercise Bible gives you: nbsp; * Routines for barbells, dumbbells, bands, machines, a suspension trainer, and body weight alone * Muscle and strength building full-body workouts, plus body-part-specific, and upper/lower split routines * Fat-burning, heart-strengthening cardio workouts for all the most popular machines--treadmill, elliptical trainer, stationary bike, rower, and more * Expert programming from the world's best trainers, including explanations of how the workouts were designed to build muscle, burn fat, or increase endurance so you learn what works and why * Over 1000 different exercises with complete descriptions so you master perfect form * Complete, scientifically proven nutrition plans for muscle gain and fat loss nbsp; No matter where you are, no matter what your goals, the perfect workout is at your fingertips. The Men's Fitness Exercise Bible will keep you burning fat, sculpting new muscle, and making great gains for life. nbsp; Discover how to make the world your gym! Praise for The Men's Fitness Exercise Bible nbsp; "This reminds me of training I did in my early bodybuilding days in Austria. Simple programs like this have always worked and always will. Sean has put together a fantastic collection of workouts."--Arnold Schwarzenegger, 7-time Mr. Olympia, Governor of California, and terminator
Call Number: 613.71 H999 (Truax)
Publication Date: 2013-12-31
Getting Physical by Shelly McKenzieFrom Charles Atlas to Jane Fonda, the fitness movement has been a driving force in American culture for more than half a century. What started as a means of Cold War preparedness now sees 45 million Americans spend more than $20 billion a year on gym memberships, running shoes, and other fitness-related products. In this first book on the modern history of exercise in America, Shelly McKenzie chronicles the governmental, scientific, commercial, and cultural forces that united—sometimes unintentionally—to make exercise an all-American habit. She tracks the development of a new industry that gentrified exercise and made the pursuit of fitness the hallmark of a middle-class lifestyle. Along the way she scrutinizes a number of widely held beliefs about Americans and their exercise routines, such as the link between diet and exercise and the importance of workplace fitness programs. While Americans have always been keen on cultivating health and fitness, before the 1950s people who were preoccupied with their health or physique were often suspected of being homosexual or simply odd. As McKenzie reveals, it took a national panic about children's health to galvanize the populace and launch President Eisenhower's Council on Youth Fitness. She traces this newborn era through TV trailblazer Jack La Lanne's popularization of fitness in the '60s, the jogging craze of the '70s, and the transformation of the fitness movement in the '80s, when the emphasis shifted from the individual act of running to the shared health-club experience. She also considers the new popularity of yoga and Pilates, reflecting today's emphasis on leanness and flexibility in body image. In providing the first real cultural history of the fitness movement, McKenzie goes beyond simply recounting exercise trends to reveal what these choices say about the people who embrace them. Her examination also encompasses battles over food politics, nutrition problems like our current obesity epidemic, and people left behind by the fitness movement because they are too poor to afford gym memberships or basic equipment. In a country where most of us claim to be regular exercisers, McKenzie's study challenges us to look at why we exercise—or at least why we think we should—and shows how fitness has become a vitally important part of our American identity.
Call Number: 613.7 M157 (Truax)
Publication Date: 2013-06-12
How to Be a Health Coach by Meg JordanThis step-by-step manual offers the essentials of health coaching methodology, along with integrative wellness principles, theoretical frameworks, evidence-based models, coaching session formats, and practice tools. Readers also learn effective mind-body techniques to become extraordinary health coaches.
Call Number: 158.3 J82 (Truax)
Publication Date: 2013-08-29
Healthy Employees, Healthy Business by Ilona BrayHealthy Employees, Healthy Business draws on the expertise of an advisory board of doctors, lawyers, benefits specialists, workplace wellness planners and other experts to offer struggling small business owners and managers the essential advice needed to implement a low-cost or even free wellness program for employees. Clear, concise and filled with success stories from other workplaces, this book has the tools needed to start a wellness program immediately, resulting in increased productivity and potentially lower health insurance costs. Find out how to: . evaluate and target a workplace's main health concerns . develop fun, effective activities to improve employee health . boost morale through mutual support and competition . lower workplace stress . leverage community resources for minimal financial investment
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Business Insights: Essentials (Gale)This link opens in a new windowSubject Areas: Business. Formerly Business & Company Resource Center (BCRC). Provides business, company, and industry content including articles, company financials and earning estimates, investment reports, corporate chronologies and company histories, brands and product information, industry and company rankings, market share data, industry overviews, and HR law case digests.