Fashion Marketing: Trend Forecasting

EDITED was one of the first companies to use data science and artificial intelligence to help fashion retailers make better decisions based on real-time information about purchases, discounts, and promotions with data gathered from the ecommerce sites. The EDITED blog is full of useful information about how to use data to make wise stocking, pricing, and promotions choices.

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The Fashion Snoops Vimeo channel hosts archived webinars and season overviews.

Blog entries from top industry professionals

StyleSage came on the retail analytics scene in 2013 and offers similar services and technology as EDITED, plus it has a new visual search that works across its data array of international store stock. Its blog is also contains insights on data driven decisions in fashion retail. Readers who are just learning about data science in retail will appreciate the clear subject categories in the navigation menu.

One of the most sought after trend forecasters in the world is Lidewij Edelkoort, whose Trend Union consulting and trend forecasting business is used by many top names in the fashion design industry. Fortunately for all of us, she is willing to share some of her insights for free through her TrendTablet website, which she describes as a tool that “explains how trends grow, and flow.”

Based in London, Worth Global Style Network (WGSN) is a giant in the trend forecasting world. WGSN Insider reflects the diversity of their work. Here you will find information on future fashion trends, cultural influencers, as well as current retail developments.

The WGSN Official Vimeo site is also of note and hosts archived webinars.