Writing for the Web: Writing for the Web

    Writing for the Web  

Are you writing a web page, blog or other online post? Research shows most people usually just scan online than read in-depth. So with that in mind...

• Use an inverted pyramid style with the most important information at the top
• Be concise, eliminate unecessary words, and avoid large blocks of text
• If you have a lot of information to get across, break it up into manageble sections with headings
• Use bullet points for lists
• Make use of white space on the page to make it easier to scan
• Try not to use more than a couple different fonts on a page, and use font styles that are easy to read
• Politeness matters -- think about online etiquette (netiquette) as you write
• Use a tool like the Readability Test Tool to see how readable your page is