Marketing: Home

A guide to market research, consumer research, and articles covering the full scope of marketing.

What does that marketing term mean?

WorldCat -- Search library catalogs throughout Wisconsin and the world.

UW-Madison Library Catalog -- The Madison College Libraries have an agreement with the UW-Madison Libraries to provide a borrowing card free of charge to Madison College students. Stop in at any of the Madison College Libraries to learn more and fill out a form. Remember to bring your OneCard.

Marketing Research using Library Resources

This guide provides links to some of our marketing resources as well as a touch of news, blog feeds and some other fun stuff. 

Please explore the tabs at the left and don't hesitate to contact us if you have any questions. 

Find books

Find books, DVDs, streaming media, and ebooks in the Madison College Libraries catalog

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Find Articles

You can find articles in one of our library databases. A database is an organized collection of information, data, or citations stored in electronic format. You can use the databases below to search for business resources (newspaper, journal, magazine articles).

These databases are available 24/7 for Madison College students, staff and faculty with an Internet connection. 

Databases that may be particularly helpful for marketing research include:

Looking for a marketing related article? 

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Try, Biznar, a "deep Web" business search engine using your search terms... Find anything interesting?

 

 

Find books from other Libraries

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