Find Consumer Data Resources from these other Research Guides:
Books
Useful Books
The Entrepreneur's Guide to Market Research by ISBN: 9780313396069Publication Date: 2012-01-01
Household Spending: Who Spends How Much on What by
The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics so you can determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending. You get the answers by the demographics that count--age, income, household type, high income households, region of residence, race and Hispanic origin, and education.
ISBN: 1935114905Publication Date: 2010-11-01
