Microeconomics Definition
"The study of economics at the level of individual consumers, groups of consumers or firms. No very sharp boundary can be drawn between microeconomics and the other main area of the subject - macroeconomics - but its broad distinguishing feature is to focus on the choices facing, and the reasoning of, individual economic decision-makers."
Read more:
- Penguin Dictionary of EconomicsMicroeconomics. (2003). In G. Bannock, R. Baxter & E. Davis, The Penguin dictionary of economics.
Websites - Microeconomics
Library Resources - Microeconomics
The Penguin Dictionary of Economics by Call Number: Online BookISBN: 014104523XPublication Date: 2011-08-10
The Cambridge Handbook of Psychology and Economic Behaviour by Call Number: Online BookISBN: 1107654157Publication Date: 2012-04-12
The Making of Modern Economics by Call Number: Online BookISBN: 0765622270Publication Date: 2009-02-15
- Films on DemandBelow is a small sample of the films available for students, faculty and staff through Films on Demand.
Lehman Brothers
Justice for Restaurant Workers
Understanding the Market System: Microeconomics
Inside the Banker's Brain
Consumed: Identity and Anxiety in an Age of Plenty
Risking it All: Bankers
A Tale of Two Cities: the Circuit City Story (2011)
In early 2009, more than 34,000 American workers lost their jobs and one of retail's greatest stories of entrepreneurship abruptly came to an end. After 60 years in business and a presence in every major U.S. city, Circuit City seemed to just disappear. How and why did it happen? 650 T143 DVD, Truax Library
Coca Cola - The Real Story Behind the Real Thing (2011)
It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world--and the most iconic enterprise in the history of American business--Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. 338.766362 C659 DVD, Truax Library.
Detropia ((2013)
Detroit's story has encapsulated the iconic narrative of America over the last century: the Great Migration of African Americans escaping Jim Crow; the rise of manufacturing and the middle class; the love affair with automobiles; the flowering of the American dream; and now, the collapse of the economy and the fading American mythos. 1 videodisc (91 min.). Truax, 977.4 D483 DVD.
Something Ventured (2012)
Something ventured tells the story of the creation of an industry that went on to become the greatest engine of innovation and economic growth in the 20th century. It is told by the visionary risk-takers who dared to make it happen: Tom Perkins, Don Valentine, Arthur Rock, Dick Kramlich and others. The film also includes some of our finest entrepreneurs sharing how they worked with these venture capitalists to grow world-class companies like Intel, Cisco, Atari, Genentech, Tandem and others. 1 videodisc (85 min.). Truax, 658.15224 SO696 DVD.
The Queen of Versailles (2012)
The Queen of Versailles is a character-driven documentary about a billionaire family and their financial challenges in the wake of the economic crisis. The film follows two unique characters, whose rags-to-riches-to-rags success stories reveal the innate virtues and flaws of the American Dream. 1 videodisc (ca. 100 min.). Truax 338.092273 Q36 DVD.
Life of the Party by
The incredible story of Brownie Wise, the Southern single mother--and postwar #Girlboss--who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008--and optioned by Sony Pictures, with Sandra Bullock attached to star--this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon.
Call Number: 338.7668497 K24 (Reedsburg)ISBN: 9781101903650Publication Date: 2016-07-12
Blood and Earth by
"Blood and Earth is a gripping account of the deadly link between slavery and environmental destruction. Kevin Bales is a social scientist, human rights activist, and journalist and he's also one of the world's leading experts on modern slavery. In his work he began to notice the connection between environmental decline and slavery: the two almost always went hand-in-hand, whether in the hellish gold mines of Ghana or the miraculously beautiful mangrove forests of Bangladesh. But why? He set off to find the answer on a fascinating and moving journey that took him into the lives of modern day slaves and along a supply chain that leads directly to the cell phones in our pockets. He found solutions that redeemed both the lives of the slaves in the world's most threatened places and the environments they live in. This is a clear-eyed, inspiring, and profoundly hopeful book that brings us dramatic stories from the world's environmental and human rights hotspots and offers solutions to our most pressing crises."
Call Number: 306.362091724 B184 (Truax)ISBN: 9780812995763Publication Date: 2016-01-19
Raw Deal by
"What's going to happen to my job?" That's what an increasing number of anxious Americans are asking themselves. The US workforce, which has been one of the most productive and wealthiest in the world, is undergoing an alarming transformation. Increasing numbers of workers find themselves on shaky ground, turned into freelancers, temps and contractors. Even many full-time and professional jobs are experiencing this precarious shift. Within a decade, a near-majority of the 145 million employed Americans will be impacted. Add to that the steamroller of automation, robots and artificial intelligence already replacing millions of workers and projected to "obsolesce" millions more, and the jobs picture starts looking grim. Now a weird yet historic mash-up of Silicon Valley technology and Wall Street greed is thrusting upon us the latest economic fraud: the so-called "sharing economy," with companies like Uber, Airbnb and TaskRabbit allegedly "liberating workers" to become "independent" and "their own CEOs," hiring themselves out for ever-smaller jobs and wages while the companies profit. But this "share the crumbs" economy is just the tip of a looming iceberg that the middle class is drifting toward.Raw Deal: How the "Uber Economy" and Runaway Capitalism Are Screwing American Workers,by veteran journalist Steven Hill, is an expos#65533; that challenges conventional thinking, and the hype celebrating this new economy, by showing why the vision of the "techno sapien" leaders and their Ayn Rand libertarianism is a dead end. InRaw Deal, Steven Hill proposes pragmatic policy solutions to transform the US economy and its safety net and social contract, launching a new kind of deal to restore power back into the hands of American workers.
Call Number: 331.10973 H648 (Portage)ISBN: 9781250071583Publication Date: 2015-10-20
The Fight for Fifteen by
The fight for a higher minimum wage has become the biggest national labor story in decades. Beginning in November 2012, strikes by fast food workers spread across the country, landing in Seattle in May 2013. Within a year, Seattle had adopted a $15 minimum wage—the highest in the United States—without a bloody political battle. Combining history, economics, and commonsense political wisdom, The Fight for Fifteen makes a deeply informed case for a national $15/hour minimum wage as the only practical solution to reversing America’s decades-long slide toward becoming a low-wage nation. Drawing both on new scholarship and on his extensive practical experiences organizing workers and grappling with inequality across the United States, David Rolf, president of SEIU 775—which waged the successful Seattle campaign—offers an accessible explanation of “middle out” economics, an emerging popular economic theory that suggests that the origins of prosperity in capitalist economies lie with workers and consumers, not investors and employers. A blueprint for a different and hopeful American future, The Fight for Fifteen offers concrete tools, ideas, and inspiration for anyone interested in real change in our lifetimes.
Call Number: 331.230973 R746 (Portage)ISBN: 9781620971130Publication Date: 2016-04-12
Economics Today by
Each chapter begins and ends with an Issues and Applications feature, which introduces a timely issue in the chapter opener and analyzes the issue using the economic tools learned in that chapter at the end. This text is also available with MyEconLab®, which includes assessment questions that tie to these Issues and Applications, as well as ABC News video clips. With MyEconLab, students can continue working problems online and receive personalized tutorial resources.
Call Number: 330 M649E 2012ISBN: 9780132961622Publication Date: 2011-11-21
Borrow by
Borrow examines how the rise of consumer borrowing--virtually unknown before the twentieth century--has altered our culture and economy. Starting in the years before the Great Depression, increased access to money raised living standards but also introduced unforeseen risks. As lending grew more and more profitable, it displaced funds available for business borrowing, setting our economy on an unsustainable course.
Call Number: 332.743 H996ISBN: 0307741680Publication Date: 2012-01-24
Don't Worry about Micro by
Don't Worry About Micro is not simply an addition to the long list of first year texts - it constitutes a new type of text altogether.This book has the potential to save you a lot of time and can help you achieve better results in your examinations.
Call Number: 338.5 H449ISBN: 9783540464709Publication Date: 2007-10-04
Economics Is Everywhere by
Economics Is Everywhere, Fourth Edition, presents 400 vignettes inspired by everyday events from news articles, films, family and popular culture.
Call Number: 338.5 H214ISBN: 1429287756Publication Date: 2011-09-02
What Money Can't Buy by
In What Money Can't Buy, Sandel provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?
Call Number: 174 SA214 (Fort Atkinson)ISBN: 0374533652Publication Date: 2013-04-02
You Are Not a Gadget by
Informed by Lanier's experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices--such as the nature of user identity--that were "locked-in" at the birth of digital media and considers what a future based on current design philosophies will bring.
Call Number: 303.4833 L272ISBN: 0307389979Publication Date: 2011-02-08
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